Sunday Oct 01, 2023

Sloane Paul, Founder & CEO of Automotive Re-Engineering Start-up Arc Motor Company

Episode #2 - Arc Motor Company

At a shop in Peterborough, Ontario, classic cars are being converted into electric vehicles. The global mega-trend of electrification is beginning to touch all aspects of the economy. In this second episode of the Podcast, we bring you to the frontier of automotive re-engineering with Sloane Paul, Founder & CEO of Arc Motor Company, just as the bay doors are opening on Arc’s first conversion project: a 1974 Ford Bronco.

We discuss:

  • The meaning behind the Arc brand
  • Sloane’s journey from the corporate world to the world of start-ups
  • EV market trends and the future of electrification
  • Gender dynamics and culture in the automotive sector
  • Sustainability and decarbonization
  • ‘Passion points'
  • Social media marketing
  • Distributed models for EV retrofits and capacity to scale.

The Executive Producer of the Frontier Entrepreneurship Podcast is Robert Washburn. Special thanks to NCFDC’s Victoria Pichler and John Hayden. This project is made possible with the support of FedDev Ontario and the Government of Canada.

Quick Links and References


Arc Motor Company secured $25,000 in matching, performance-based seed funding from NCFDC's⁠ thriveFORWARD⁠ initiative, with the support of⁠ FedDev Ontario⁠ and the Government of Canada's Jobs and Growth Fund (JGF).


The conversation was originally recorded last year.

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NCFDC provides alternative lending solutions for qualified businesses and organizations in Northumberland, Ontario, Canada, with the support of the Federal Economic Development Agency for Southern Ontario (FedDev Ontario). ⁠Click here⁠ to learn more about how the Community Futures Program can support local business start up, stabilization or expansion.

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